Businesses attending trade shows often have to face fierce competition. The eventual goal is the same – To have more people attend the display and garner more interest and leads. Designing the booth is often the toughest part, and probably the biggest challenge is to use newer elements that can create interest. Besides portable trade show exhibits that offer value for money, we have included more ideas on how to enhance and elevate displays to the next level.
Play with graphics
Graphics command attention and get more people to the both. While showing off the logo and tagline is a must, you must pay attention to the use of colors and text. Colorful and pop images usually stand out, and it is just as important to reduce the number of words you use. Short and straightforward displays can be read from a distance. Wall coverings, for instance, are a great way to add more variety and dynamic elements, but do not go overboard in using the entire space. When it comes to graphics, always avoid clutter.
Go for light boxes
Gone are times when trade show exhibits had to be static. Today, there are vendors that can design glowing light boxes that can highlight the product and enhance the visual effects. You can also consider using light boxes to highlight graphics, show new offers, and add more promotional materials. Brightness can accentuate even the smallest trade booths.
Add hanging trade show displays
Although it is best to limit hanging displays, using them allows you to use the open space right in front of the booth or around the walls. You can talk to vendors who can help create trade show displays that can be ported and reused as required. From inflatables to rotating and animated options, there is enough scope to experiment and gather attendees.
Use more shapes
Trade show displays don’t have to be the typical boxes. Many vendors are going crazy with shapes and themes, and you can customize each detail of your displays. Unique boxes and digital displays are great for smaller booths, especially when you don’t want to spend huge on the event.
Find a good trade show partner
Check around to find vendors and display suppliers that can work with your company’s objectives to bring more dynamic elements to the forte. Experimentation is never a problem with the right team, and the professionals can help you achieve goals within a short budget.
